{"id":17479,"date":"2024-03-24T16:27:25","date_gmt":"2024-03-24T16:27:25","guid":{"rendered":"https:\/\/www.writemyessays.app\/blog\/questions\/powerpoint-presentation-through-which-they-will-assess-and-evaluate-the-marketing-mix-7ps-of-visitscotland\/"},"modified":"2024-03-24T16:27:25","modified_gmt":"2024-03-24T16:27:25","slug":"powerpoint-presentation-through-which-they-will-assess-and-evaluate-the-marketing-mix-7ps-of-visitscotland","status":"publish","type":"questions","link":"https:\/\/www.writemyessays.app\/blog\/questions\/powerpoint-presentation-through-which-they-will-assess-and-evaluate-the-marketing-mix-7ps-of-visitscotland\/","title":{"rendered":"PowerPoint presentation through which they will assess and evaluate the Marketing Mix (7Ps) of VisitScotland."},"content":{"rendered":"

Presentation
\nstructure:<\/span><\/u><\/b><\/p>\n

 <\/span><\/span><\/u><\/b><\/p>\n

Slide
\n1: Introduction<\/span><\/b><\/p>\n

\u00b7      
\n<\/span><\/span><\/span>What is a marketing mix?<\/span><\/p>\n

\u00b7       <\/span><\/span><\/span>What
\nare The Elements of the 7Ps of the Marketing Mix?<\/span><\/p>\n

Slide 2: Product<\/span><\/b><\/p>\n

\u00b7      
\n<\/span><\/span><\/span>Define
\n“Product” in the context of tourism marketing.<\/span><\/p>\n

\u00b7      
\n<\/span><\/span><\/span>Highlight
\nthe tourism products and experiences of <\/span>VisitScotland<\/span>.<\/span><\/span><\/p>\n

Slide 3: Price<\/span><\/b><\/p>\n

\u00b7      
\n<\/span><\/span><\/span>Discuss
\nthe “Price” component of marketing.<\/span><\/p>\n

\u00b7      
\n<\/span><\/span><\/span>Discuss
\npricing strategies of <\/span>VisitScotland<\/span>, such
\nas dynamic pricing, packages, or discounts.<\/span><\/span><\/p>\n

Slide 4: Place<\/span><\/b><\/p>\n

\u00b7      
\n<\/span><\/span><\/span>Describe
\n“Place” as the distribution aspect of marketing.<\/span><\/p>\n

\u00b7      
\n<\/span><\/span><\/span>Discuss
\nthe importance of location, accessibility, and distribution channels of <\/span>VisitScotland<\/span>.<\/span><\/b><\/span><\/p>\n

Slide 5: Promotion <\/span><\/b><\/p>\n

\u00b7      
\n<\/span><\/span><\/span>Explore
\nthe “Promotion” element of marketing.<\/span><\/p>\n

\u00b7      
\n<\/span><\/span><\/span>Discuss
\nthe promotion strategy of <\/span>VisitScotland<\/span>. <\/span><\/span><\/p>\n

Slide 6: People <\/span><\/b><\/p>\n

\u00b7      
\n<\/span><\/span><\/span>Emphasize
\nthe role of “People” in marketing.<\/span><\/p>\n

\u00b7      
\n<\/span><\/span><\/span>Discuss
\nthe employee skills, experiences, and customer service of <\/span>VisitScotland.<\/span><\/span><\/p>\n

Slide 7: Process<\/span><\/b><\/p>\n

\u00b7       <\/span><\/span><\/span>Explain the “Process” component in
\nmarketing.<\/span><\/p>\n

\u00b7      
\n<\/span><\/span><\/span>Discuss
\nthe customer journey, from booking to the actual travel experience of <\/span>VisitScotland\u2019s customers.<\/span> <\/span><\/span><\/p>\n

Slide 8: Physical
\nEvidence <\/span><\/b><\/p>\n

\u2022               
\n<\/span><\/span><\/span>Define
\n“Physical Evidence” in marketing.<\/span><\/p>\n

\u2022               
\n<\/span><\/span><\/span>Discuss
\nthe role of tangible elements of <\/span>VisitScotland<\/span> such
\nas facilities, infrastructure, signage,<\/span> website design, employee uniforms,
\nbrochures, marketing material, or souvenirs.<\/span><\/span><\/p>\n

Slide 9: Recommendation<\/span><\/b><\/p>\n

\u00b7      
\n<\/span><\/span><\/span>What recommendations would you propose to
\n<\/span>VisitScotland<\/span>
\nto enhance its marketing strategy and customer experience?<\/span><\/span><\/p>\n

\u00b7      
\n<\/span><\/span><\/span>How might implementing these
\nrecommendations benefit <\/span>VisitScotland<\/span>
\nin the competitive tourism industry?<\/span><\/span><\/p>\n

Slide 10: Conclusion <\/span><\/b><\/p>\n

\u2022               
\n<\/span><\/span><\/span>Summarize
\nthe importance of the 7Ps in tourism marketing.<\/span><\/p>\n

\u2022               
\n<\/span><\/span><\/span>Discuss
\nthe need for integrating the 7Ps effectively to create a cohesive marketing
\nstrategy.<\/span><\/p>\n

Slide 11: References <\/span><\/b><\/span><\/p>\n

\u2022               
\n<\/span><\/span><\/span>Provide
\nthe references to all direct and indirect citations including text, pictures,
\ngraphs, tables, and others.<\/span><\/p>\n

\u2022               
\n<\/span><\/span><\/span>Follow the CCCU
\nHarvard Referencing Guide available on Moodle. <\/span>This presentation
\nwill require a <\/span>minimum of 10 different sources of
\nreferencing.<\/span><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

Presentation structure:   Slide 1: Introduction \u00b7       What is a marketing mix? \u00b7       What are The Elements of the 7Ps of the Marketing Mix? Slide 2: Product \u00b7       Define “Product” in the context of tourism marketing. \u00b7       Highlight the tourism products and experiences of VisitScotland. Slide 3: Price \u00b7       Discuss the “Price” component of marketing. […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[9],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/17479"}],"collection":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/comments?post=17479"}],"version-history":[{"count":0,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/17479\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/media?parent=17479"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/disciplines?post=17479"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/paper_types?post=17479"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/tagged?post=17479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}