{"id":17302,"date":"2024-03-23T14:40:02","date_gmt":"2024-03-23T14:40:02","guid":{"rendered":"https:\/\/www.writemyessays.app\/blog\/questions\/an-innovative-marketing-strategy-to-grow-indigenous-tourism-in-the-domestic-market\/"},"modified":"2024-03-23T14:40:02","modified_gmt":"2024-03-23T14:40:02","slug":"an-innovative-marketing-strategy-to-grow-indigenous-tourism-in-the-domestic-market","status":"publish","type":"questions","link":"https:\/\/www.writemyessays.app\/blog\/questions\/an-innovative-marketing-strategy-to-grow-indigenous-tourism-in-the-domestic-market\/","title":{"rendered":"An innovative marketing strategy to grow Indigenous tourism in the domestic market"},"content":{"rendered":"

Task: Prepare a PowerPoint Presentation with detailed script<\/span><\/p>\n

You will develop a 10-minute presentation that examines
\ncurrent failures in developing Indigenous tourism products and develops
\nsolutions to engage domestic tourists in Austrian tourism. The presentation
\nwill be marked using the criteria outlined in <\/span>the
\nrubric attached.

\n

\n<\/span><\/u>Requirement: <\/span><\/p>\n

    \n
  1. Incorporate methods and theories in Strategic marketing and analysis,
    \n marketing plan, segmentation, targeting, and positioning, consumer behavior,
    \n and online marketing.<\/span><\/u><\/li>\n
  2.  <\/span><\/span>Draw
    \nupon above methods and theories in Strategic marketing. Including references to
    \nother readings to support and contextualise your opinion is required. You are
    \nexpected to argue your opinion – why it is the correct option forward<\/span><\/li>\n
  3. You should have a minimum of 10 peer-reviewed journal. Your
    \n reference list should be on the final slide(s) of your presentation in APA
    \n 7th<\/sup> format.<\/span><\/li>\n
  4. Final deliverable should be one PowerPoint presentation AND a script
    \n for 10-min presentation (one paragraph per slide with slide indicators. (E.g
    \n Slide 1: xxxx)<\/span><\/li>\n<\/ol>\n

    Task Summary<\/span><\/p>\n

    You will develop a presentation, to grow the market share
    \nof Austrian domestic tourism regarding Indigenous experiences. You will develop
    \na 10-minute presentation that examines current failures in developing
    \nIndigenous tourism products and develops solutions to engage domestic tourists.
    \n<\/span><\/p>\n

    Task Description<\/span><\/p>\n

    You are currently employed as the Marketing Manager of
    \nTourism Australia. Indigenous tourism is positioned as an integral part of
    \nAustralia’s tourism product offering. Yet domestic visitor participation in
    \nIndigenous tourism experiences is particularly low, compared to international
    \ntourists, which has negative effects on its sustainable development.<\/span><\/p>\n

    Your supervisor has asked you to analyse the current
    \nsituation facing Indigenous tourism and develop an innovative marketing
    \nstrategy that will grow the market share of Indigenous tourism in the domestic
    \nmarket. Innovative marketing strategies may include the release of new tourism
    \nproducts, the introduction of new tourist routes, focusing on new markets or the
    \napplication of new technologies such as artificial intelligence, and augmented
    \nreality. You will need to propose why yours is the most suitable strategy.<\/span><\/p>\n

    You are to give a 10-minute presentation to the Board of
    \nDirectors about your proposed marketing strategy outlining how it will
    \nencourage more participation in Indigenous tourism by Australian\/domestic
    \ntourists. You will need to develop an academic argument why your proposed
    \nmarketing strategy is the most suitable moving forward.<\/span><\/p>\n

     PRESENTATION
    \nSTRUCTURE<\/span><\/p>\n

    The structure of your presentation should be set out as
    \nfollows:<\/span><\/p>\n

    Title page\/starting slide:<\/span><\/b> The
    \ntitle page will include the title of your presentation

    \n

    \nIntroduction:<\/b> Briefly describe the problem that needs solving.

    \n

    \nSituation analysis:<\/b> Provide information on the current key trends
    \nand challenges facing Indigenous tourism in Australia. This should include an
    \noverview of Australia\u2019s current customer base and a SWOT analysis of the
    \ndestination.

    \n

    \nTarget market identification:<\/b> Outline the target market who might
    \nbe interested in Indigenous tourism experiences in the domestic market in terms
    \nof demographic, psychographic, behavioural and geographic segmentation
    \napproaches. Use additional sources of information to help support your
    \nargument.

    \n

    \nSolution:<\/b> Recommend\/argue a potential solution to the identified
    \nproblem, justifying why this solution is relevant to your chosen target market.
    \nAlso outline the benefits of the solution for the destination.

    \n

    \nFeasibility evaluation: <\/b>Critically evaluate the desirability and
    \nviability of the proposed solution to make informed decisions that meet the
    \nneeds of the tourists and the local community and businesses.

    \n

    \nEvidence of research and referencing:<\/b> On your final slide(s), provide
    \na list of at least <\/span>10 references<\/span><\/u> from
    \npeer-reviewed journal articles, textbooks, government reports, and authentic
    \ninternet sources. Referencing should follow the 7th<\/sup> <\/span>APA
    \nstyle<\/span><\/u> and be listed on the final presentation slide.<\/span><\/p>\n

    <\/p>\n
    \n

    <\/span><\/div>\n

     <\/span><\/p>\n

    A few references to get you started:<\/span><\/b><\/span><\/p>\n