Select one critical issue from a Luxury consumer perspective and explore the relevant
\nacademic theories and frameworks in order to propose possible action for the luxury
\nbusiness.
\nThe structure of your article should conform to the following generic guidelines:
\nTitle and Abstract
\nA structured abstract will help to set the context of your academic article. It should provide a rationale
\nfor the study, forward a clear aim, present key literature review and discussion findings and draw
\nconclusions.
\nIntroduction \/ rationale
\nThis should provide a background and rationale for the paper along with clear aims and objectives
\n(i.e. where the article is going and why it is important). The title you choose must be illustrative of
\nthe paper\u2019s content.
\nCritical literature review and analysis
\nWithin the central sections of your article you should critically review published work in the area. The
\nliterature that you refer to must be correctly referenced using the Harvard system. The aim is to draw
\nthemes and concepts together in a coherent way, which addresses your research issue and
\nargument. In doing this you must consider opposing views and relate to current thinking and practice
\nin the industry.
\nConclusion and implications
\nThe final section must include a clear statement of the article\u2019s implications for hospitality and
\ntourism managers. Your personal point of view (as long as it is reasonably supported) is appreciated
\nand should represent part of the contribution of your article to the literature in the area. This section
\nmay also include possible areas for further research and investigation as well as an
\nacknowledgement of the limitations of your study.
\nReferences
\nThis section must demonstrate extensive and relevant reading from a wide range of academic, trade,
\nprofessional and electronic sources. Each source that you have used and made reference to in your
\narticle must be listed here in accordance with the University\u2019s Harvard system. Any information you
\nhave used from the Internet must also be correctly listed. For further information please collect a
\nfree fact sheet from the library.
\nPresentation guidelines
\nIn terms of presentation style and format, spelling and layout, your paper must conform to the
\nfollowing guidelines:
\n\u2022 You are expected to conform to the Harvard Referencing conventions.
\n\u2022 There is a limit of 3000 words (1.5 line spaced) for your article.
\n\u2022 Your article must be word-processed in Arial font (size 11 or 12 pt).
\nPage 9 of 11
\n\u2022 All pages must be clearly numbered.
\n\u2022 Your article must have a front cover containing: Course title, module name, title of the article,
\nyour student number and submission date.
\n\u2022 Page margins must be: Top 1 inch (2.5 cm); Bottom 1 inch (2.5cm); Left 1.25 inches (3.2cm);
\nRight 1.25 inches (3.2cm).
\nMarks will be deducted for poor and incorrect referencing, presentation style and format, spelling, layout etc<\/p>\n","protected":false},"excerpt":{"rendered":"
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