#2 Discussion <\/p>\n
Due Thursday
\nFamilies are the first teachers that children have and are their teachers for the longest period of time. A family can influence how well their child does in school based on the home experiences they offer and how they articulate the importance of learning to read and write.<\/p>\n
Respond to the following in a minimum of 175 words:
\nWhat are some strategies you can share with parents for modeling literacy skills at home?
\nHow can parents show their children that they value literacy and care about their child\u2019s literacy development?<\/p>\n
Review the College\u2019s Conceptual Framework.
\nHow does this topic link to the College\u2019s Conceptual Framework and the framework\u2019s philosophical relationship to effective teacher preparation?<\/p>\n
#1 -Marketing due on Monday 18 at 6:00pm<\/p>\n
Review Chapter 8 on marketing, pp 220 – 237, and Chapter 9, teaching and Learning in your Program – pp 238 – 267.<\/p>\n
2. Consider new ways to market your Program, including your staff and parents\u2014research other marketing methods.<\/p>\n
“Finding Your Niche” video review – https:\/\/www.google.com\/search?q=youtube+finding+your+niche+in+early+childhood+programs&oq=youtube+finding+your+niche+in+early+childhood+programs&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIKCAEQABiABBiiBDIKCAIQABiABBiiBDIKCAMQABiABBiiBDIGCAQQRRhA0gEJMzk5MzdqMGo3qAIAsAIA&sourceid=chrome&ie=UTF-8#fpstate=ive&ip=1&vld=cid:89be3d4b,vid:VaTwPFPVpBI,st:0<\/p>\n
3. Compete the SWOT Analysis to include in your Marketing Plan – https:\/\/www.google.com\/search?q=youtube+swot+analysis&oq=Youtube+on+SWOT+&gs_lcrp=EgZjaHJvbWUqCAgBEAAYFhgeMgYIABBFGDkyCAgBEAAYFhgeMggIAhAAGBYYHjIICAMQABgWGB4yCAgEEAAYFhgeMggIBRAAGBYYHjIICAYQABgWGB4yCAgHEAAYFhgeMgoICBAAGIYDGIoFMgoICRAAGIYDGIoF0gEJMTI0MjhqMGo3qAIAsAIA&sourceid=chrome&ie=UTF-8&bshm=rime\/1#fpstate=ive&ip=1&vld=cid:478099c4,vid:Ath_K1OuPzw,st:0<\/p>\n
4. Complete the Geographic Analysis by Zip Code.<\/p>\n
https:\/\/censusreporter.org\/profiles\/86000US19126-19126\/<\/p>\n
The above sample is a geographic chart of a community zip code’s information to copy and paste in the URL above.
\nYou will search for the zip code in your childcare community or one you choose to explore as a potential location for a childcare service.
\nType it in the search bar and click search. Next, you will see the zip code on the left of the screen. Click on the zip code, and your data will appear.
\nWhen you review the data, copy the data that affects your Program to explain how you can use it for your Marketing assignment below.
\nAssignment- Format Instructions<\/p>\n
You will create a marketing report using the Roman Numerals titles with a cover heading. The following is the Marketing format.
\nName<\/p>\n
Date: March 18, 2024<\/p>\n
EDUC 338 Non-Profit Management Early Learning Centers<\/p>\n
Professor J. Brooks<\/p>\n
Title: Marketing<\/p>\n
I. Market Analyses<\/p>\n
Research what is happening in the Daycare Industry and summarize your findings in “news and events in childcare 2024”
\nS.W.O.T. Analysis – Develop a S.W.O.T. Analysis for your Program in a chart, PowerPoint, or list on a one-page paper.
\nSample of the S.W.O.T. Analysis Framework<\/p>\n
STRENGTHS\tOPPORTUNITIES
\nWEAKNESSES\tTHREATS
\nWrite a narrative of how you will proceed with the S.W.O.T. analysis for marketing purposes.<\/p>\n
II. Geographic Analysis by Zip Code (copy and paste) https:\/\/censusreporter.org\/profiles\/86000US19126-19126\/ Review the data and present an analysis via a one-page paper, audio, PowerPoint, etc., of the information about how it can influence your Program for marketing purposes. <\/p>\n
NOTE- Roman Numerals III, IV, and V bullets below are examples of ideas for those categories. You will develop your ideas, or if you choose to use some of the ones I listed, illustrate how you will use them for your Program in 3 to 4 sentences.<\/p>\n
III. Marketing Strategies <\/p>\n
Program’s Competitive Advantage<\/p>\n
Unique Selling Point, etc.<\/p>\n
Benefits When you Enroll Children (in your Program)<\/p>\n
Incentives to Families<\/p>\n
Annual Family Survey of the Program (giving families a voice)<\/p>\n
IV. Marketing Goals (Example)<\/p>\n
Social Media<\/p>\n
Community Events Presence<\/p>\n
V. Marketing Outcomes (Expected outcomes of your marketing endeavors)<\/p>\n
Parent testimonials result from high-quality childcare services.<\/p>\n
Parent referrals result from high-quality services, etc. <\/p>\n
Increase enrollment<\/p>\n","protected":false},"excerpt":{"rendered":"
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