{"id":15388,"date":"2024-03-15T14:51:03","date_gmt":"2024-03-15T14:51:03","guid":{"rendered":"https:\/\/www.writemyessays.app\/blog\/questions\/review-of-a-current-marketing-publication-technological-impacts-on-marketing-and-users\/"},"modified":"2024-03-15T14:51:03","modified_gmt":"2024-03-15T14:51:03","slug":"review-of-a-current-marketing-publication-technological-impacts-on-marketing-and-users","status":"publish","type":"questions","link":"https:\/\/www.writemyessays.app\/blog\/questions\/review-of-a-current-marketing-publication-technological-impacts-on-marketing-and-users\/","title":{"rendered":"Review of a current marketing publication &#8211; technological impacts on marketing and users"},"content":{"rendered":"<p>-Assessment Type: Written Piece  \u2013 2000 words<\/p>\n<p>-Assessment Name:\tReview of a current marketing publication &#8211; technological impacts on marketing and users.&nbsp;<\/p>\n<div><\/div>\n<div>&nbsp;-Learning Outcomes Assessed:<br \/>\nLO1: Critically review the marketing process and evaluate its role in current marketing practices<br \/>\nLO2:  Critically analyse the impact of digital marketing technologies<\/p>\n<p>This assessment will require to critically appraise a case study presented in a marketing trade journal.&nbsp;<\/p><\/div>\n<div><\/div>\n<div>As part of the appraisal, you will evidence your knowledge of relevant digital and traditional models, concepts, and practices used within E Commerce.&nbsp;<\/div>\n<div><\/div>\n<div>Select a marketing journal and choose a case study and critically review marketing process and evaluate its role in contemporary marketing practice .&nbsp;<\/div>\n<div><\/div>\n<div>Also, you will critically analyse using the selected case study on how the digital marketing technologies impact marketing and users .&nbsp;<\/div>\n<div><\/div>\n<div>&nbsp;When you are finding the article, you need to ensure that it includes<br \/>\nthe elements of the marketing process and contemporary marketing<br \/>\npractices covering digital marketing technologies and traditional<br \/>\nmodels.&nbsp;<\/div>\n<div><\/div>\n<div>This assessment will require you to critically appraise a case<br \/>\nstudy presented in a marketing trade journal.<\/p>\n<p>Ideally it would be good to choose a case study based on a company as<br \/>\nits easier to analyse the marketing process. When you are structuring<br \/>\nyour 2000-word assignment, ensure you scan identify below elements as<br \/>\nmuch as possible from the chosen case study to review.&nbsp;<\/p><\/div>\n<div>&nbsp;\u2022       Critically review marketing process (mission, objectives, STP, target<br \/>\naudience, marketing mix, promotional mix traditional and digital, marketing tools, marketing budget, control measures, KPIs )&nbsp;<\/div>\n<div>\u2022       Situational analysis (SWOT)- Macro environmental analysis (PESTEL) ,<br \/>\nMicro -industry and internal analysis)&nbsp;<\/div>\n<div>\u2022       Evaluate its role in contemporary marketing practices&nbsp;<\/div>\n<div>\u2022       Critically analyse how the digital marketing technologies impact<br \/>\nmarketing and users&nbsp;<\/div>\n<div><\/div>\n<div><\/div>\n<div>&nbsp;Structure<\/div>\n<div>&nbsp;<\/div>\n<div>\u2022       Introduction to the chosen article (very brief) \u2013 Have a clear<br \/>\nheading.&nbsp;<\/div>\n<div>\u2022       Nature and Role of E-Commerce in Contemporary Marketing Planning (how<br \/>\ndigital marketing technologies impact marketing and users)&nbsp;<\/div>\n<div>\u2022       Critical Review of marketing Process (evaluation of the role in<br \/>\ncontemporary marketing practices)&nbsp;<\/div>\n<div>\u2022       Conclusion&nbsp;<\/div>\n<div>\u2022       References&nbsp; &nbsp; &nbsp;&nbsp;<\/div>\n","protected":false},"excerpt":{"rendered":"<p>-Assessment Type: Written Piece \u2013 2000 words -Assessment Name: Review of a current marketing publication &#8211; technological impacts on marketing and users.&nbsp; &nbsp;-Learning Outcomes Assessed: LO1: Critically review the marketing process and evaluate its role in current marketing practices LO2: Critically analyse the impact of digital marketing technologies This assessment will require to critically appraise [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[53],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/15388"}],"collection":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/comments?post=15388"}],"version-history":[{"count":0,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/15388\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/media?parent=15388"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/disciplines?post=15388"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/paper_types?post=15388"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/tagged?post=15388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}