{"id":12584,"date":"2024-02-22T00:49:51","date_gmt":"2024-02-22T00:49:51","guid":{"rendered":"https:\/\/www.writemyessays.app\/blog\/questions\/customer-retention-strategy-project-customer-retention-strategy-plan-assignment\/"},"modified":"2024-02-22T00:49:51","modified_gmt":"2024-02-22T00:49:51","slug":"customer-retention-strategy-project-customer-retention-strategy-plan-assignment","status":"publish","type":"questions","link":"https:\/\/www.writemyessays.app\/blog\/questions\/customer-retention-strategy-project-customer-retention-strategy-plan-assignment\/","title":{"rendered":"Customer Retention Strategy Project: Customer Retention Strategy Plan Assignment"},"content":{"rendered":"
\n
C<\/span>USTOMER<\/span> <\/span>R<\/span>ENTION<\/span> <\/span>S<\/span>TRATEGY<\/span> <\/span>P<\/span>ROJECT<\/span>:<\/span> <\/span>C<\/span>USTOMER<\/span> <\/span>R<\/span>ETENTION<\/span> <\/span>S<\/span>TRATEGY<\/span>
P<\/span>LAN<\/span> <\/span>A<\/span>SSIGNMENT<\/span> <\/span>I<\/span>NSTRUCTIONS<\/span>
O<\/span>VERIVEW<\/span>
To improve customer retention, marketers must construct and engage in strategic planning. In<\/span>
this course, you will craft a Customer Retention Strategy (CRSP) that includes a social media<\/span>
marketing campaign designed that if integrated, will improve customer retention for the assigned<\/span>
case study company.<\/span>
I<\/span>NSTRUCTIONS<\/span>
Please read the<\/span> <\/span>Digital Marketing Case Study<\/span> <\/span>found in this<\/span> <\/span>Module: Week\u2019s<\/span> <\/span>Learn<\/span> <\/span>materials<\/span>
and complete the following for Phase 1 of the Customer Retention Strategy (CRSP).<\/span>
\uf0b7<\/span> <\/span>Conduct additional research and report on what the company in the<\/span> <\/span>Digital Marketing<\/span>
Case Study<\/span> <\/span>is doing in the area of customer retention.<\/span>
o<\/span> <\/span>Conduct a SWOT analysis focusing on customer retention.<\/span>
o<\/span> <\/span>Identify and explain at least 1 internet marketing tool that the company is using to<\/span>
assist with customer retention.<\/span>
\uf0a7<\/span> <\/span>Is this tool effective? Why or why not? Support your answer.<\/span>
o<\/span> <\/span>Identify and explain at least 1 internet marketing tool that the company should<\/span>
begin using in order to improve customer retention<\/span>
\uf0a7<\/span> <\/span>How would this tool benefit the company? Are there any potential<\/span>
drawbacks to using the tool?<\/span>
\uf0b7<\/span> <\/span>Identify Usability Testing (<\/span>Roberts & Zahay: Chapter 15<\/span>) techniques that can be used<\/span>
to ensure the site and various social media performs as expected.<\/span>
\uf0b7<\/span> <\/span>Describe how you will develop the site to maximize the mobile experience for users as<\/span>
described in<\/span> <\/span>Roberts & Zahay: Chapter 15<\/span>
\uf0b7<\/span> <\/span>Calculate the Return on Investment (ROI) for integrating customer retention processes<\/span>
into lead generation and conversion. Please refer to the article \u201c<\/span>How to Calculate the<\/span>
ROI on a Lead Generation Program\u201d<\/span> <\/span>which can be found in this<\/span> <\/span>Module: Week\u2019s<\/span>
Learn<\/span> <\/span>materials<\/span>
o<\/span> <\/span>Describe how it impacts customer satisfaction and retention.<\/span>
Your submission must be at least 2,500 words and include at least 8 scholarly sources in addition<\/span>
to the Bible and course textbooks. Your project must include a brief description of how your<\/span>
proposed modifications\/approach brings glory to God. You must also include an introduction and<\/span>
conclusion with a title page and reference page that comply with current APA formatting<\/span>
requirements. You should also include a header and page numbers. The use of charts, graphs and<\/span>
visuals is acceptable and encouraged.<\/span>
Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.<\/span><\/p>\n
<\/div>\n<\/div>\n<\/div>\n
<\/div>\n


<\/p>\n","protected":false},"excerpt":{"rendered":"

CUSTOMER RENTION STRATEGY PROJECT: CUSTOMER RETENTION STRATEGYPLAN ASSIGNMENT INSTRUCTIONSOVERIVEWTo improve customer retention, marketers must construct and engage in strategic planning. Inthis course, you will craft a Customer Retention Strategy (CRSP) that includes a social mediamarketing campaign designed that if integrated, will improve customer retention for the assignedcase study company.INSTRUCTIONSPlease read the Digital Marketing Case Study […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[53],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/12584"}],"collection":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/comments?post=12584"}],"version-history":[{"count":0,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/12584\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/media?parent=12584"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/disciplines?post=12584"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/paper_types?post=12584"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/tagged?post=12584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}