Requirements: \u2022 4-5 pages in length, double-spaced, 1 inch margins (it is okay if it turns out a little longer than 5
\npages)
\n\u2022 After the 4-5 pages, you can include graphs, charts, and statistics that correspond to your
\nfindings, if you like. These should be placed after the paper and before the references page.
\n\u2022 No cover page is necessary; please use the header on the first page only to include: your full
\nname, PR & Fundraising Research Project
\n\u2022 For the title, you can compose a title incorporating the names of the nonprofits. Be creative;
\nfigure out what works best for your report.
\n\u2022 In text citations should be written in APA format; you must cite your sources.
\n\u2022 Typed references page in APA format – minimum of four credible sources \u2013 This can include the
\nwebsites of each nonprofit organization, plus two additional sources.
\nFor the report, you will select a nonprofit organization (can be local, national, or international) to
\nexplore and conduct research on. For this report, you will also be conducting research on a similar,
\ncompeting nonprofit organization that can be located near the other nonprofit, or in a different
\ngeographic region entirely. You want the other\/competing nonprofit you select to be within the
\nsame genre, size (if possible), and scope as your nonprofit, or comparable to it. Keep in mind that
\nwhatever nonprofit organization you pick to explore this semester, you will also use this same
\norganization to create a mock PR fundraising campaign for your final project in the course.
\nYou will write your report based on your findings, comparing and contrasting the two organizations.
\nYou should draw comparisons and contrasts between the two, highlighting key similarities and
\ndifferences and what can be learned from this. Your conclusion can include information to tie your
\nfindings together. Ending with professional suggestions for your nonprofit based on your findings would
\nbe appropriate.
\nYou can focus on comparing and contrasting elements of fundraising initiatives and campaigns.
\nHowever, you should also report on location, audience, # of employees, # of volunteers, mission
\nstatements, public relations tactics, online messaging, etc. and anything else that you deem to be
\nimportant that you find through your research.
\nYour report should be professionally written with an academic tone. Do not write in the first or second
\nperson (I, we, you, etc.). This paper should be of the highest quality as though you were hired to write
\nthis research report by the nonprofit organization. The content should be clear and useful.
\nResearch is an integral part of nonprofit public relations and fundraising. Understanding what competing
\nnonprofits are doing to raise funds helps organizations to strategize their messages more effectively.
\nThis is an assignment that hopefully you could use as a future work sample.<\/p>\n","protected":false},"excerpt":{"rendered":"
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