{"id":10648,"date":"2024-02-05T01:20:48","date_gmt":"2024-02-05T01:20:48","guid":{"rendered":"https:\/\/www.writemyessays.app\/blog\/questions\/a-poster-which-illustrates-the-relevant-background-information-and-the-context-of-the-individual-chosen-marketing-innovation\/"},"modified":"2024-02-05T01:20:48","modified_gmt":"2024-02-05T01:20:48","slug":"a-poster-which-illustrates-the-relevant-background-information-and-the-context-of-the-individual-chosen-marketing-innovation","status":"publish","type":"questions","link":"https:\/\/www.writemyessays.app\/blog\/questions\/a-poster-which-illustrates-the-relevant-background-information-and-the-context-of-the-individual-chosen-marketing-innovation\/","title":{"rendered":"A poster which illustrates the relevant background information and the context of the individual chosen marketing innovation"},"content":{"rendered":"
Assignment:<\/b><\/div>\n

I have to make a poster which illustrates the relevant background information and the context of the individual chosen
\nmarketing innovation:<\/p>\n

– Describe your chosen marketing innovation (my chosen marketing innovation is Netflix Shop), and very brief
\ncompany background (if relevant). <\/div>\n
– Analyse the context of the marketing innovation; that is, why and\/or how this innovation can be
\nconsidered as a marketing innovation. <\/div>\n
<\/div>\n
Some useful tips: <\/b><\/div>\n
\u2022 You will need to demonstrate your analytical skills (including selective description), supported
\nby theories that you have learned from this module. <\/div>\n
\u2022 You are encouraged to use your creativity and imagination to generate your poster, including
\nthe art design and copywriting. <\/div>\n
\u2022 You are encouraged to use all resources at your disposal to carry out your desk research,
\nincluding the internet, business press and library resources. NO field work is necessary. <\/div>\n
\u2022 Wordcount: 250 words maximum (references\/bibliographies excluded)<\/div>\n
<\/div>\n
I will give you some information from Bing but DO NOT WRITE IT IN MY POSTER, IT IS JUST FOR YOUR INFORMATION HOW TO DO IT AND WHAT TO INCLUDE:<\/div>\n
\n
\n
\n
\n

Title: Netflix Shop – A Marketing Innovation<\/strong><\/p>\n

Netflix, an American subscription video-on-demand over-the-top streaming service, was founded in 1997 by Reed Hastings and Marc Randolph<\/a>. It has transformed the way the world consumes content, earning millions of customers worldwide<\/a>. As of 2023, Netflix had over 238 million paid subscribers<\/a>.<\/p>\n

The marketing innovation in focus is the Netflix Shop, an extension of Netflix\u2019s brand strategy. Netflix\u2019s marketing strategy is an integrated, agile approach to brand development and customer relationship management, which works great in the digital age thanks to innovation, adoption of the latest technology, creative advertising, and real-time data analytics<\/a>.<\/p>\n

The Netflix Shop can be considered a marketing innovation as it extends the Netflix brand beyond just streaming content. It allows fans to purchase merchandise related to their favorite shows, thereby increasing brand engagement and loyalty. This innovation aligns with Netflix\u2019s overall strategy of being customer-centric and omnipresent<\/a>.<\/p>\n

The context of this innovation lies in the evolving digital landscape and the increasing trend of online shopping. By launching the Netflix Shop, Netflix has tapped into a new revenue stream while also enhancing its brand value. It demonstrates Netflix\u2019s ability to innovate and adapt to changing market dynamics<\/a>.<\/p>\n

This innovation is supported by theories such as the Innovation Ambition Matrix, which emphasizes the importance of creating new products for existing markets. It also aligns with the Blue Ocean Strategy, where Netflix has created a new, uncontested market space (streaming-related merchandise), thereby making the competition irrelevant<\/a>.<\/p>\n

In conclusion, the Netflix Shop is a testament to Netflix\u2019s innovative and customer-centric approach, reinforcing its position as a leader in the digital entertainment industry<\/font>.<\/span><\/a><\/p>\n

<\/p>\n

INFORMATION ABOUT THE STRUCTURE OF THE POSTER:<\/p>\n

Creating a poster requires a balance of creativity and information. Here\u2019s a suggested structure for your Netflix Shop poster:<\/p>\n

1. Title:<\/span><\/p>\n