{"id":10144,"date":"2024-01-29T19:01:50","date_gmt":"2024-01-29T19:01:50","guid":{"rendered":"https:\/\/www.writemyessays.app\/blog\/questions\/project-assignment-research-based-marketing-plan-section-1-market-analysis-initial-draft\/"},"modified":"2024-01-29T19:01:50","modified_gmt":"2024-01-29T19:01:50","slug":"project-assignment-research-based-marketing-plan-section-1-market-analysis-initial-draft","status":"publish","type":"questions","link":"https:\/\/www.writemyessays.app\/blog\/questions\/project-assignment-research-based-marketing-plan-section-1-market-analysis-initial-draft\/","title":{"rendered":"Project Assignment: Research-based Marketing Plan – Section 1 – Market Analysis Initial Draft"},"content":{"rendered":"

a.  
\n<\/span><\/span><\/span>Chapter 3 of the course ebook, The 30 Day MBA in Marketing: Your Fast
\nTrack Guide to Business Success(new tab)<\/i><\/span><\/a>. This chapter gives
\nan overview of marketing strategy and pages 60-61 cover Porter’s Five Forces
\nand PESTEL analysis. <\/span><\/p>\n

b.  
\n<\/span><\/span><\/span>Chapter 2 of the course ebook, Developing Successful Marketing
\nStrategies(new tab)<\/i><\/span><\/a>, on legal changes and impact on strategy.<\/span><\/p>\n

c.   
\n<\/span><\/span><\/span>Chapter 5 of the course ebook, Full Brain Marketing(new tab)<\/i><\/span><\/a> for
\na brief overview of marketing strategy and the market size within the marketing
\nfunnel framework.<\/span><\/p>\n

d.  
\n<\/span><\/span><\/span>How to Size Your Market Like a Pro(new
\ntab)<\/i><\/span><\/a> <\/i>for guidance on market sizing. <\/i>This
\nshort post talks about a top-down approach called the Chain-Ratio Method. We
\nare still at the top of this method in Workshop 1.<\/span><\/p>\n

2.  
\n<\/span><\/span><\/span>Watch the video, Porter’s Five Forces EXPLAINED(new tab)<\/i><\/span><\/a> and PESTEL Analysis (Pest Analysis)
\nEXPLAINED with EXAMPLES(new tab)<\/i><\/span><\/a>, for quick overviews of
\nthose two analyses.<\/span><\/p>\n

3.  
\n<\/span><\/span><\/span>Conduct industry and product\/service category research to find
\nsources supporting your Section 1 – Marketing Analysis <\/span><\/p>\n

4.  
\n<\/span><\/span><\/span>Write your initial draft of the first section of your report,
\nMarket Analysis. A Go-to-Market Strategy Template(Word
\ndocument)<\/i><\/span><\/a> is provided for you to use. <\/span><\/p>\n

5.  
\n<\/span><\/span><\/span>For full credit on this assignment, you should meet the
\nfollowing requirements: <\/span><\/p>\n

a.  
\n<\/span><\/span><\/span>Use at least 5 credible and objective sources (only 1 of the 5
\nsources may be from the course resources). IWU OCLS provides a valuable
\nresource for Evaluating Sources(new tab)<\/i><\/span><\/a>.
\nPlease review this document before conducting your research.<\/span><\/p>\n

b.  
\n<\/span><\/span><\/span>Your first section of the paper should be 1000 words (+\/- 50
\nwords).<\/span><\/p>\n

c.   
\n<\/span><\/span><\/span>Use the titles in the Go-to-Market Strategy Template to provide
\nstructure and include the following: <\/span><\/p>\n

                                                               
\n<\/span>i.       
\n<\/span><\/span><\/span>Market Definition and Description<\/span><\/p>\n

                                                             
\n<\/span>ii.       
\n<\/span><\/span><\/span>Market Sizing – Current total revenue for the market. This is
\nsometimes referred to as the Total Addressable Market (TAM). A Marketing Sizing Template(PowerPoint
\npresentation)<\/i><\/span><\/a> has been provided to show this first
\nmarketing sizing component. In later weeks you will complete the remaining
\nelements of the template. You may also discuss the total volume of units sold
\nto support your discussion. Include the projected growth (for the next 5
\nyears). Discuss growth rates and provide a chart or graph showing the projected
\nrevenue growth.<\/span><\/p>\n

                                                            
\n<\/span>iii.       
\n<\/span><\/span><\/span>Porter\u2019s Five Forces Analysis \u2013 Include graphical representation
\nof this information in addition to discussing it. Porter’s Five Forces Template(PowerPoint
\npresentation)<\/i><\/span><\/a> \u2013 this is an editable PowerPoint slide using SmartArt.
\nYou can complete the slide and copy and paste it as an image into your report.
\nAlternatively, you can create your own graphic.<\/span><\/p>\n

                                                           
\n<\/span>iv.       
\n<\/span><\/span><\/span>Macro environment analysis – PESTEL (Political, Economic,
\nSocial, Technological, Environmental, Legal) analysis – examine current
\nrelevant trends and the potential impact.<\/span><\/p>\n

                                                             
\n<\/span>v.       
\n<\/span><\/span><\/span>Required licenses, patents, and rulings or legal requirements to
\ncompete in the market.<\/span><\/p>\n

6.  
\n<\/span><\/span><\/span>Submit Section 1 \u2013 Market Assessment using the assignment
\nsubmission page by the end of the workshop.<\/span><\/p>\n

Your work on the
\nGo-to-Market Strategy will demonstrate your understanding of the weekly course
\nreadings and show your mastery of the marketing concepts, tools, and
\nstrategies.<\/span><\/p>\n

 <\/p>\n

Non-Emergency transport for seniors and elderly (My business I have chosen) <\/b>  <\/p>\n","protected":false},"excerpt":{"rendered":"

a.   Chapter 3 of the course ebook, The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success(new tab). This chapter gives an overview of marketing strategy and pages 60-61 cover Porter’s Five Forces and PESTEL analysis.  b.   Chapter 2 of the course ebook, Developing Successful Marketing Strategies(new tab), on legal changes and impact on […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"disciplines":[53],"paper_types":[],"tagged":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/10144"}],"collection":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions"}],"about":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/types\/questions"}],"author":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/comments?post=10144"}],"version-history":[{"count":0,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/questions\/10144\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/media?parent=10144"}],"wp:term":[{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/disciplines?post=10144"},{"taxonomy":"paper_types","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/paper_types?post=10144"},{"taxonomy":"tagged","embeddable":true,"href":"https:\/\/www.writemyessays.app\/blog\/wp-json\/wp\/v2\/tagged?post=10144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}