Review the Market Performance Data For Company A PowerPoint presentation. Company A is a start-up offering online tax information and tax preparation software. In addition to Google Analytics service, they are using ABC Online reporting to summarize web-based information.
Review all metrics reported by ABC Online.
Create a 3-to 5-slide presentation based on the data, and do the following:
- Identify which measures would be key performance indicators (KPIs).
- Identify which measures indicate conversion rates.
- Identify 3 measures you think would indicate areas where marketing efforts could be improved. Explain why these indicators suggest a need for action.
- For each of these 3 measures, recommend 1–2 specific marketing actions that would improve that measure.
Format your references according to APA guidelines.