Wk 1 Discussion – Ethical Behavior as a Marketing Strategy [due Day 3] MKT/574: Marketing: Social, Mobile, And AnalyticsWk 1 Discussion – Ethical Behavior as a Marketing Strategy
August 12, 2025August 12, 2025
Discipline: Marketing
Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member.
Due Day 3
Marketing strategies are used to promote products and services. Many companies have discovered their customers indicate that ethics and social responsibility matter when choosing products.
Select 1 company that uses ethical behavior as a marketing strategy. Consider the effect it has on the company.
Respond to the following in a minimum of 175 words:
How does the company you selected distinguish between social responsibility and ethical and legal issues in their marketing strategy?
What is the value to the company of communicating ethical behavior to the public?
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