why consumers tend to apply more rational approach in making consumption decisions involving expensive products or services (Client Name – 06/24/2024)
Using the theories and concepts of consumer behavior covered in the AMB200 course, explain why consumers tend to apply a more rational approach in making consumption decisions involving expensive products or services. Your essay should be approximately 300 words (+/- 10%). You must demonstrate an adequate understanding of the theories covered in class and integrate relevant literature resources. Use 2 to 3 literature sources. Your essay should be brief and precise.
Lecture slides: Must read before start doing it
https://drive.google.com/drive/folders/1QFXSZuzVRQEVv0EHFPxyNfzAmex_5VETG?usp=sharing
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