Lecture 2 covers 3 perspectives (behavioural economic, sociological, psychoanalytical) on what drives consumption choices. Select a single consumption example, such as going to a restaurant, buying a car, or any similar choice situation you like and: 1. Discuss how each of the 3 perspectives applies to your chosen example. 2. Theoretically compare the perspectives to one another. 3. Provide your own view on which types on consumption situations are best matched to certain perspectives and why, making use of your own example. Make sure to demonstrate an understanding of the literature, particularly the literature assigned for lecture 2 & 3. The essay length is 1500 words and must contain a reference list of all sources consulted (not included in word length). Marking will be on the basis of research effort, engagement with appropriate topics and the related academic literature, content, argument effectiveness and writing style
what drives consumption choices. Select a single consumption example, such as going to a restaurant, buying a car, or any similar choice situation you like and: ( (behavioural economic, sociological, psychoanalytical) o
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