Discussion Topic: View/analyze Starbucks video case & post your responses to the discussion questions in Canvas by 2/9-11:59 PM.View/analyze Starbucks video case & post your responses to the discussion questions in Canvas by 2/9-11:59 PM.
View/analyze Starbucks video case and the two file attachments below, then post your responses to the discussion questions in Canvas by 2/9-11:59 PM.
What Makes A Good Discussion Post?
- Substantial–thoughtful, original, relevant and contributes to the overall learning of the group (here are some tips on Giving and Receiving Feedback)
- Thought-provoking–stimulates thinking and reasoning
- Timely–post early to give your peers time to respond, this contributes to a rich discussion
- Logical, concise, and grammatically correct
- Perfect spelling, punctuation and proper grammar are REQUIRED FOR CREDIT!
- NOTE: To receive credit for any discussion question response, responder MUST post their response by clicking ‘Reply” then typing their response in the space provided. No file attachments will be accepted for credit.
- Merely agreeing or congratulating a fellow student’s response is NOT substantial and points will be deducted for each non-substantial response.
Secrets of Starbucks Success:
https://www.youtube.com/watch?v=Y7VagnabjHs
Discussion Questions:
- What is the trick (balance) between acting like a stock market superpower and personalizing your business to appeal to many?
- How has the word Starbucks become interchangeable with the word coffee?
- What is meant by a ‘third place’?
- How did they compete against rivals?
- What will customers remember most about their Starbucks experience?
- What makes store Baristas so successful?
- How does Starbucks promote without spending millions on advertising?
- How does Starbucks develop & maintain Global brand recognition?
- How has Starbucks appealed to the Chinese market?
- Why doesn’t Starbuck offer special sales/deals or ‘value’ products?
- How is Starbucks appealing to a broader market?
12. How does one define ‘Universal Success’?