Using Blockchain to Build Customer Trust in AI” by Scott Zoldi and Jordan T. Levine in Harvard Business Review

June 4, 2025June 4, 2025 Discipline: Business and Management

Read the following case:
“Using Blockchain to Build Customer Trust in AI” by Scott Zoldi and Jordan T. Levine in Harvard
Business ReviewLink to the essay: https://hbr.org/2025/01/using-blockchain-to-build-customer-trust-in-ai Answer following questions: 1. Analyze FICO’s adoption of blockchain technology for AI model development governance as presented in the case study. Discuss the challenges of systemic mistrust in AI and how blockchain technology addresses these issues. (10%) 2. Evaluate the operational advantages FICO experienced by integrating blockchain into its AI model development process, including its impact on efficiency, adherence to standards, and reduction in waste. (20%) 3. Identify the organizational, design, and technological hurdles FICO faced during the implementation of blockchain-based governance. How were these challenges overcome? (20%) 4. Examine the long-term implications of maintaining a blockchain-based AI model development system, including security, storage, and upgrades. (20%) 5. Propose how other industries could adopt similar blockchain-based systems to enhance trust and accountability in AI. Give sufficient background information of the selected industries. (30%) Deliverables: • Write a detailed report (not more than 15 pages excluding references and appendices) addressing the above questions. • Include examples, diagrams, or flowcharts to illustrate key concepts if suitable. • Begin with an executive summary and conclude with recommendations for organizations considering blockchain for AI governance. • The report should be formatted in Times New Roman with a 12-point font size, at least 1.5 line spacing, and 1-inch (2.54 cm) margin on all sides. Important Notes: • Remember to cite all your references appropriately and adhere to academic integrity guidelines. Be vigilant to avoid plagiarism! • Don’t use Generative AI (GenAI) or AI software to write your report. Write with your own words. • You may use GenAI for information searches but please be sure to fact-check all information thoroughly. • All submissions will be checked by TurnItIn and reports with similarity score or AI score higher than 30 will not be graded. Link to the essay: https://hbr.org/2025/01/using-blockchain-to-build-customer-trust-in-ai

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