- Word limit: max 4000 (target ~3850).
- Must follow IB 2026 EXTENDED ESSAY structure:
- Title Page & Contents
- Introduction (context + significance + RQ)
- Context/Background (737 MAX crashes, recent production issues, timeline)
- Literature Review (academic research on production issues, consumer trust, crisis management, brand loyalty)
- Analysis (apply BM tools to Boeing’s case: SWOT, stakeholder mapping, ratio analysis, stock performance graphs, order cancellations, CSR response)
- Conclusion (clear answer to the RQ + limitations + implications)
- Bibliography (MLA 9th edition, alphabetical order)
- Use BOTH academic sources & real data (e.g., Boeing’s annual reports, Yahoo Finance stock data, Reuters/CBS news, peer-reviewed articles on crisis management).
- Integrate at least 3 Business Management theories/tools (SWOT, stakeholder analysis, PEST, ratio analysis, BCG matrix).
- Include 2–3 visuals (charts, graphs, tables) correctly labeled and referenced.
- Must be analytical (evaluate the extent of impact), not just descriptive.
- Follow IB criteria (A–E): clear RQ focus, strong research method, application of BM concepts, critical thinking, polished presentation.
Please write in a formal academic tone but keep it clear and evaluative.