Think about the general concept of a relationship, not necessarily in a business setting, but just relationships in general between any two parties.

January 20, 2024January 20, 2024 Discipline: Marketing
1.  What aspects of relationships are inherently favorable?
2.  What aspects tend to cause problems?
3.  List some specific ways one might work to minimize the problems and accentuate the favorable aspects.
Use chapter 1 to help formulate your points. Outside sources (Cite them in APA format), textbook citations and personal examples encouraged.

Required Textbook: Sell 6 by Ingram, 6th edition, Publisher: Cengage Learning (REQUIED).

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