The impact of social media on brand awareness in the insurance industry (Hong Kong Case Study)

April 28, 2024April 28, 2024 Discipline: Business and Management

a hk insurance company’s case study

background: Event Invitation
traditional marketing (direct mailing) vs social media (facebook, website & influenzer)
direct mailing : 28000 pcs, response 43
social media : response 92
only control: exposure time frame the same
results: no. of enrolment and show-up rate from different sources
**NEED to pass the Turnitin , 30%

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