Hello, I’ve been assigned by my professor to continue writing a paper titled “The Application of Time-Limited Promotions on Digital Ticketing Platforms: A Consumer Behavior Analysis Based on the S-O-R Model.” The context focuses specifically on musical theatre and stage play ticketing. The keywords are: Time-limited promotion; Digital ticketing platform; Consumer behavior; Perceived scarcity; Purchase intention; Urban-rural difference; S-O-R model. My task is to develop the paper up to the hypothesis section, with no fewer than 15 SSCI journal references, each published in 2019 or later. The research method is a single questionnaire (this doesn’t need to be included explicitly; the content just needs to align with it). A conceptual model diagram also needs to be created.
The Application of Time-Limited Promotions on Digital Ticketing Platforms: A Consumer Behavior Analysis Based on the S-O-R
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