The aim of this study is to analyse the relative attractiveness of green financial products to investors in the UK stock market and changes in their investment behaviour by comparing the performance of green funds with that of traditional funds. Specifically, the study aims to determine whether green funds offer competitive returns, lower risk or other investment advantages that would attract investors who prioritise sustainability. The survey also aims to understand the factors driving UK investors towards green finance, such as environmental, social and governance (ESG) considerations, regulatory incentives or changing consumer attitudes towards sustainability in the financial sector.
The Appeal of Green Finance to UK Stock Market Investors: A Comparative Performance Analysis of Green Funds and Traditional Funds
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