Strategic Communication Draft Plan Component 2: Strategic Analysis/Problem Identification/Segmentation/Positioning

January 25, 2024January 25, 2024 Discipline: Marketing
The company we choose is Blue Bottle
This is a course about marketing and branding, and you can use any online resources with both in-text citation and references
please answer the questions and also the sheet
I upload the target audience persona worksheet for question 7 and also our assignment 1. Plz let me know if more info needed.

B. Audience Segmentation and Branding Positioning should include: 

4. Identify market(s) with unfulfilled needs that your brand can fulfill 
5. Discuss how to segment your target market(s) by: 
a. Customer characteristics (psychographic, demographic, socioeconomic, geographic) 
b. Buying situation (behavior/involvement, awareness/knowledge, etc) 
6. Select an undifferentiated, differentiated, or concentrated target marketing approach for your brand and discuss why. 
7. Based on your market segmentation and target market approach, integrate the customer characteristics and buying/behaviors of your target market(s) in a target marketing persona(s) that represents and describes who the brand is targeting with its promotion using the provided target audience persona worksheet. 
Download target audience persona worksheet. 

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