Strategic Analysis of Bayer Crop Science AG – Entry into Dubai’s Food Tech Valley and Global Positioning Strategy.

1. Deliverable

• A 2 500 – 3 000-word business report (not counting executive summary, figures, references, appendices).
• Topic: Strategic Analysis of Bayer Crop Science AG – Entry into Dubai’s Food Tech Valley and Global Positioning Strategy.
• Submission file: Word document, 1.5-line spacing, 12-pt font, 2.54 cm margins.
• Due to me 9 July 2025 (one day before the university deadline).
• ensure to do PESTLE / TOWS & CAGE Analysis on UAE
• VIOR anaylsis and porta 5 on the industry
• SAF on the company
• follow below instruction on the attached assignment instruction sheet.
• I will attach material from the class to help to use them for reference
• the Agriculture company we are trying to attach to UAE will be Bayer Crop Science AG
• utilize lecture notes while doing your analysis

2. Report layout & target word counts

SectionApprox. wordsKey points you must coverCover page—Title, my name + ID, word count.Executive summary200One concise paragraph stating problem, methods, key findings, main recommendations.Contents page—Auto-generate after headings are final.1 Introduction250- Context: UAE food-security gap.
– Objective: Assess Bayer’s suitability for Food Tech Valley.
– Scope: country risk, industry forces, FDI roadmap, ESG.2 Methodology150List data sources (UNCTAD 2024, IMF, UAE policy, Bayer reports). Name tools used (PESTLE, Porter’s Five Forces, Dunning OLI, basic ESG framework).3 Country risk analysis (UAE)450PESTLE format. Highlight incentives (free zones, 0 % corp tax on R-D), major risks (water scarcity, geopolitical). Give a two-sentence implication for Bayer at the end.4 Industry attractiveness (MENA ag-tech)450Porter’s Five Forces. Provide evidence for each force, score it High/Med/Low, and state what that means for Bayer.5 FDI considerations350Use Dunning OLI: Ownership (IP, data), Location (pro-FDI laws), Internalisation (keep R-D in-house). Mention UAE FDI Decree-Law 2018.6 FDI roadmap & entry mode450Year-by-year steps 2026–2030: Phase 1 100 %-owned R-D hub; Phase 2 JV with Silal for production. Include timeline table + 3 KPIs (yield uplift %, water use per tonne, IRR).7 Global positioning & ESG350Describe Bayer’s “Desert-Proof Yield Gains” value prop. Link to Net-Zero 2050 and SDG 2. Cite Bayer climate targets, regenerative pilots.8 Conclusion & recommendations250Summarise feasibility, list top risk + mitigation, and next action (detailed feasibility study).References—UOW Harvard style, 25–30 quality sources.Appendices—PESTLE table, Five-Forces radar, Gantt chart.

3. Sources to use (minimum required)

1. UNCTAD World Investment Report 2024 – FDI trends, MENA data.
2. IMF World Economic Outlook April 2025 – UAE macro outlook.
3. UAE National Food Security Strategy 2051 + Food Tech Valley press releases.
4. Bayer Crop Science Annual Report 2024 and Sustainability Report 2024.
5. Peer-reviewed journal articles on desert agriculture or ag-tech in GCC (at least three).
6. One consulting study (e.g., McKinsey, BCG, or FAO brief) on MENA ag-innovation.

4. Writing rules

• Plain business English. Short sentences, active voice.
• Each paragraph: start with a topic sentence, back it with evidence, finish with an implication.
• No fluff, no AI-style repetition.
• Insert two or three simple figures only (charts or tables). Label clearly; place large visuals in appendices.