Sony select two innovations and investigate the applicability of these innovations in one specific host Asia Pacific country of your choice.

October 12, 2024October 12, 2024 Discipline: Business and Management

This  Presentation analyses the business innovations (can be products/services/strategies) of the MNC of your choice after COVID-19. You then select two innovations and investigate the applicability of these innovations in one specific host Asia Pacific country of your choice. 

Your presentation will include answering the following questions:

  • What are the key characteristics of your MNC?
  • What are the key socio-economic characteristics of the host country of your choice?
  • What are the key characteristics of the two innovations? 
  • What is the applicability of each of these innovations in your host country? 
  • Which innovation do you think may work better? Please justify your reasons

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