Second Part of a final project: Analyze how cultural and other differences between home and foreign countries influence the business/marketing strategy of the international company competing in that foreign country.

March 13, 2024March 13, 2024 Discipline: Other

Outline for Part II of Final Project:

·      
Company:
McDonald’s (United States)

·      
Foreign/Host
Countries: China, Japan, India.


4.Cultural and others diferences in host country (1.1 half-2 pg)

a. What were the cultutal and other diferences between home and host country?


5.International Business/ marketing strategy in host country 1.1 half- 2 pag)

a. How did cultural and other diferences influence the business and markerting strategy of the company in the host country?


6.Lesson learned and conclusion (1. 1 half- 2 pag)

a. How could the company have done things diferently?What are the key lessons learned for the company?


-Reference

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