SATCOM Business Concept (SBC) Presentation: What Are the Market Risks for Your SBC?

At this point in the process of developing your SBC, you have gained a good understanding of your customer, the overall market characteristics, and the sources of value. You are almost ready to start developing the concept for the actual hardware or service. What could possibly go wrong? Historically we have learned that quite a bit can go wrong. Importantly, it is, more often than not, something other than the hardware which creates problems.

In this presentation, you will discuss the major market risks (risks to revenue) of your SBC. This should also include revenue risks. You will also develop mitigation plans to reduce the probability/consequences of at least two risks. In cases where you are willing to accept the risk, please provide a rationale.   

You will create an audio-narrated presentation, which should be no more than five (5) slides and is not longer than five (5) minutes in length. 


  • View the presentations of at least two (2) of your classmates and share collegial comments and feedback no later than the end of the third day of the Module 5 week. This will encourage timely comments and discussions.
    • To ensure that as many presentations as possible benefit from comments and feedback, you should not comment on a presentation with more than two (2) replies time-stamped before you submit your comments.
    • Additional comments will, of course, be considered in grading this assignment.
  • Your comments should be brief, no more than one (1) paragraph, and address both the sources of strength in your colleagues’ presentations and specific suggestions for opportunities for improvement.
  • Respond to comments posted to your presentation by your classmates and instructor.


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