REVENUE MANAGEMENT STRATEGIES IN LEISURE AIRLINES AND LOW-COST AIRLINES: MAXIMIZING PROFITABILITY WITHOUT COMPROMISING CUSTOMER SATISFACTION FOR COMPANNIES AS SUN EXPRESS AND RAYANAIR

How does Ryan Air’s Cost Leadership Strategy Play a Role in the Way Customers Perceive the Level of Service in Relation to Benefits and Price? By Pakzad Saleh A Dissertation submitted to the faculty of the University of Huddersfield

3

https://investor.ryanair.com/wp-content/uploads/2016/08/HR-Brochure-print.pdf

4

https://www.ibsplc.com/images/insights/casestudy/airline-passenger-solutions/How-SunExpress-improved-revenue-generation-opportunities.pdf

5

https://www.bcg.com/publications/2017/aviation-operations-inside-airlines-struggle-balance-profitability-performance

6

https://academyflex.com/airline-revenue-management/

7

https://webengage.com/blog/10-strategies-for-airlines-to-reach-new-heights-in-customer-retention/

8

https://pdfs.semanticscholar.org/ae47/34ac7c27e2a23ecc85abe2ea0d2e0f0318fc.pdf

9

https://www.ibsplc.com/images/insights/casestudy/airline-passenger-solutions/How-SunExpress-improved-revenue-generation-opportunities.pdf

10

https://siit.co/blog/mastering-airline-revenue-management-a-comprehensive-guide/10920

11

https://academyflex.com/airline-revenue-management/

12

https://www.garyfox.co/ryanair-business-model/

13

http://komaristaya.ru/stud/the.global.airline.industry.pdf

14

Revenue Management Strategies in Airline Industry: A Literature Review Haposan Vincentius Manalu1 , Demas Haryo Bismantoko2 , Oktaviana Putri3 , and Kresna Adi Mahendra4 – Jurnal Sistem Teknik Industri (JSTI) Vol. 26, No. 1, 2024 | 93 – 102

15

Macmillan Publishers Ltd. 1476-6930 Journal of Revenue and Pricing Management Received (in revised form): 3^rd October 2013

16

A Dynamic Booking Model Revenue for Airline Management Ioana C. Bilegan , Karim Achaïbou , Roger M. Faye , Carlos A. N. Cosenza & Félix Mora-Camino

17

Analysis of Factors Causing Low-Cost Carrier Airlines Customer Satisfaction at Soekarno Hatta Airport Muhammad Koharudin1 , Juliater Simarmata2

18

Bilotkach, Gaggero & Piga, 2012

19

Dynamic Pricing, Advance Sales, and Aggregate Demand Learning in Airlines Escobari, Diego The University of Texas – Pan American

20

AIRLINE REVENUE MANAGEMENT IN A CHANGING BUSINESS ENVIRONMENT Richard Klophaus Trier University of Applied Sciences and Centre of Aviation Law and Business (ZFL)

21

Research is to see what everybody else has seen, and to think what nobody else has thought.” ― Albert S Gyorgyl (1957).

22

What Is Revenue Management? An Explanation of How the Strategy Works

By Thomas Bennett Financial expert Published on May 10, 2023)

23

Olivier Freiberger Head of Product Consulting at Lufthansa Systems 26 Ocak 2024 on lnc

24

What is airline revenue management? Published DateMarch 23, 2023 Author Justin Jander

25

Flying high on low cost: Success in the low-cost airline industry Veronika Majerová Michal Jirásek Published: December 21, 2023

26

How SunExpress improved revenue generation opportunities and boosted yield by deploying a unified seat only and tour operator allotment PSS platform

27

Press Release: SunExpress to manage inventory with Revenue Integrity on runwaygirl February 2025

28

https://investor.ryanair.com/wp-content/uploads/2025/05/Ryanair-2025-Annual-Report.pdf

29

Price Discrimination in the Airline Market: The Effect of Market Concentration

Joanna Stavins

The Review of Economics and Statistics

Vol. 83, No. 1 (Feb., 2001)