Research two international companies from different industries and examine their distribution strai.
Discuss each company’s current channel strategy. CCompare and contrast the channel structure in both companies. Discuss some factors that influenced channel decisions in both companies. Explain whether both industries are similar/different in this regard. Evaluate the most important distribution channels impact the marketing activities for both companies. Provide recommendations for both companies on how to improve the performance of their distribution.
Need at least 3 scholarly resources.
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