Research and use an article(s) to research why someone would require a Financial Coaching Business, think of possible reasons and what kind of segment you could advertise to: maybe old people, newly married, etc.

This should be based on their life experiences or challenges and not based on less predictive factors like their age or ethnicity. Make sure the group is a group that can afford the clients services. 

It is very important to identify a triggering event – the thing that happened in the person’s life that causes them to focus on the need and begin their journey toward getting the need fulfilled.

Using the resources at the library, search for an article that discusses the group of people who have the primary need our client provides to their customers. The article should be from a newspaper, major news magazine, an industry publication, psychological journal, or other reputable publication.   

In a 1-2 page essay, summarize the article and identify the key takeaways from the article you think are most important to consider in your campaign.  Include a link to the article in the paper and keep copies of the articles you use for future reference.