read instuctions: Value innovation paper You will generate a new product idea based on the need of chosen customers, and develop a marketing strategy to introduce this product.
February 9, 2024February 9, 2024
Discipline: Marketing
Imagine Brita has asked you to come up with a new product idea to satisfy the need of
consumers. In your paper, answer the following questions:
1. Select a customer segment, and describe which of their need you are trying satisfy
– You may choose one from the segmentation study table, or a different group of people with a specific need
2. Describe your product idea, and explain how it can satisfy the need of the chosen customer segment
3. Draw a strategy canvas that includes: 1) current products/solutions available in the relevant market, and 2) an ideal value curve for your new product
– A strategy canvas template is available on Webcampus
4. Explain your new product’s value curve with the four actions framework (eliminate, reduce, create, raise)
– Consider all four to create a new value curve
5. Develop a positioning statement for your new product: “To (customer segment and its need), (brand/product) is (concept) that offers (point of difference)”
See Files attached
Ace Your Assignments! 🏆 - Hire a Professional Essay Writer Now!
Complete the order form by providing as much information as possible, and then click the submit button.
Choose writer
Select your preferred writer for the project, or let us assign the best writer for you.
Add funds
Allocate funds to your wallet. You can release these funds to the writer incrementally, after each section is completed and meets your expected quality.
Ready
Download the finished work. Review the paper and request free edits if needed. Optionally, rate the writer and leave a review.