Presentation: Global Market Entry Strategy (GMES) Class Project – Defining the Project

January 14, 2024January 14, 2024 Discipline: Other

In this activity, you will present your candidate target country. In this initial briefing, you will discuss the following:

  • The company that has engaged your services: Since this is a large company, you should discuss the specific business unit that has engaged your services as a Partner from Cosmic Curmudgeon Consultants LLP (C3 LLP). This business unit should be at least one level below the corporate CEO’s office.
  • Your initial impressions of the opportunities and challenges of working with this country
  • Your initial analysis of the influence of exogenous factors on the candidate country

Any successful business is built on a foundation of solving a problem for a price that customers are able and willing to pay. First and foremost, your business concept must create value. 

In this audio-narrated presentation, you will describe the following:

  • What is the concept for your GMES? Please do not go into technical detail at this point. That will come later. For now, simply describe if the concept includes space, ground systems, and/or applications. 
  • Which market segments are you addressing? (Please use the categorization approach taken by Pelton in the textbook.) 
  • What is the problem you will be solving?

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