Perceived Differences: Exploring the Impact on Product Consumption in Non-Profit and For-Profit Organizations

The literature review should have a structure similar to this: 

2.1: Introduction 
1. Public perception of organizational strategic intent 
Key definitions 
Theories, concept and models 
Key debates 
2.Nature of Organisation 
Non-for profit – Key definitions/ Key debates 
For profit – Key definitions/ Key debates 
Fundamental differences 
Comparison Tesco/ Oxfam (SWOT) –> The two companies used for the methodology 
3.Product Consumption 
Key definitions 
Theories, concept and models 
Key debates 
4. Stereotype Model 
Application 
Warmth & Competence 
Application for NPO & FPO 
5.Research gap 
Conclusion 

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