Abstract: State how the paper will examine Patagonia’s CSR critically — not just as a success story but with nuance. Introduction:
Theoretical Framework: Stakeholder Theory , Agency Theory, Circular Economy Framework, Green Marketing Theory & Evolution, Critical CSR Patagonias CSR Strategy: What Patagonia does well , stakeholder engagementIdentifying the flaws: Greenwashing or Green Marketing?, Accessibility and Elitism, Circular Economy Limitations Stakeholder vs. Shareholder Interests: How the company finds balance between this 2 Future Directions: For Patagonia, for the industry Conclusion:References: APA sited at least 20 Role of consumer guilt in green marketing. Use stats: carbon footprint claims, sales numbers after CSR campaigns. Mention briefly competition: How do other brands compare (North Face, REI, etc.)?
Patagonia’s Corporate Social Responsibility and Its Impact On Consumer Engagement: Green Marketing and Flaws In Ethical Branding
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