Objective: Determine what affects smartphone preferences. Audience: A group of well-informed, recent college graduates

Objective:

1. Determine what affects smartphone preferences. 

Audience: A group of well-informed, recent college graduates 

Sources:

• McGee, Patrick – “How Apple captured Gen Z in the US…” Links to an external site.
• Sohn, Jiyoung – “iPhone Gains Ground Globally with Gen Z” Links to an external site.

Essay Template:

• Intro
  • Hook
  • Background – using the articles provided, explain Apple’s increased smartphone market share among young people.
  • Thesis – Answer the question: “Why does Generation Z overwhelmingly prefer iPhones over Android phones?”
• Body
  • Subtopic #1 – Discuss methodology
    • Explain how we gathered data. Assume your reader has no idea what the assignment is and does not know who/where you are. Assume your reader lives on the other side of the country. Use third person, active voice. For example, “students gathered data” instead of “the data was gathered by students.”
  • Subtopic #2
    • Prove that Generational Preferences Exist 
      • Using word wrap, include a bar graph. 
        • Title your graph: “Figure 1: Generational Preferences”
        • Sum should be on Y-axis. Each generation should be on the X-axis. You should provide an iPhone and an Android bar for each generation. 
      • Refer to your graph as “Figure 1.”
      • Explain the graph.
      • Determine if age affects smartphone preference
    • Analyze iPhone Users
      • Using word wrap, include a pie chart 
        • • Title your chart: “Figure 2: Why Consumers Purchase iPhones”
          • Refer to your chart as “Figure 2.”
        • Explain the chart.
        • Also, analyze iPhone users’ opinions of Android users. 
    • Analyze Android Users 
      • Using word wrap, include a pie chart 
        • Title your chart: “Figure 3: Why Consumers Purchase Android Phones”
          • Refer to your chart as “Figure 3.”
        • Explain the chart.
        • Also, analyze Android users’ opinions of Android users. 
  • Subtopic #3
    • Analyze yourself. You may want to discuss some of the following:
      • Go to Settings > Battery for a breakdown of your usage.
      • Why you chose the phone you have?
      • Your history with smartphones?
      • Do you have any biases based on smartphone preference?
      • How often and how do you spend your time on your smartphone?
      • Address anything else that illuminates your smartphone preferences and/or usage.
      • First person is permissible in this section only.
      • Explain your personal preferences and how you compare to others.

• Conclusion

Requirements:

• You may not utilize any AI generative resources for any part of this assignment. If any portion of your essay is flagged as AI-generated, you will get a zero on the assignment, and you will not be able to resubmit. 
• Outline
  • You must fully complete the outline to earn credit. The outline is worth 5% of Essay 3. 
• Rough Draft
  • You must write a full four pages to earn credit for the rough draft. Three and a half pages will not suffice. The rough draft is worth 20% of Essay 3. The graphs count towards the page minimum. 
• Formatting and Length:

• You must format your essay according to MLA, 9th ed.

• You must write a minimum of four pages (not including the works cited page).

• Failure to meet the minimum length requirement will result in a five-point penalty for each missing half page.

• The graphs count towards the page minimum

• Sources:

• You MUST cite at least two sources

• You may use up to two additional web sources.

• You must screenshot the first page of any additional outside sources.

• I will deduct three points from your essay if you fail to submit screenshots your external sources.

• Avoid:

• Avoid contractions and rhetorical questions (first person is acceptable when writing about yourself in subtopic #3 only).

• • Avoid second person pronouns (you, your, etc.) and commands. I will deduct one point from your essay for each second person pronoun or command. 
• Works Cited
  • You will lose five points if you submit a works cited with a list URLs instead of proper works cited citations. 
  • You will lose ten points if you fail to submit a works cited at all. 
• Submitting Your Essay:
• You must upload the final draft on Canvas (.doc or .docx only)
• You may include the Extra Credit Checklist (You must do each item on the checklist. Assume that I am looking for a reason not to give you the extra credit.)
• Label your file “Last, First Essay 3”
  • Example: “Garcia, John Essay 3”
• You should upload only one file in this order:
• Essay with works cited
• Extra Credit Checklist – optional
• Screenshots of any extra sources