We should create a new value proposition for a specific company and a specific target group on the basis of relevant trends. E.g. the company apple with persons over 50 as targetgroupt. A new value proposition would be a personalised fitness tracking programm that integrates apple products such as the apple watch and health apps. it could offer additional features optimized for older target groups such as medication reminders and access totelemedicine service. of course if you find more and better sources for an other company, target group and value proposition it would be also okay for me.
New value proposition on the basis of trends for a specific company and target group
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