Module Two Journal: Reflecting on personal experience in healthcare with healthcare marketing.

Overview

In this journal, reflect on your experience with healthcare in identifying the unique aspects of healthcare marketing.

Prompt

After viewing this module’s videos, consider a healthcare service experience that you, a family member, or a friend purchased. Then answer the following questions:

1. Describe whether this purchase was discretionary.
2. Determine whether you were the primary or secondary consumer. In other words, were you the decision-maker regarding the purchase, or did others influence you?
3. Discuss how healthcare consumers differ from other consumers when making purchase decisions. Describe at least three differences and use examples to illustrate.
4. Reflect on your experience in explaining differences in healthcare consumer behavior.

What to Submit

Your journal should be 2–3 paragraphs submitted as a Microsoft Word document with double spacing, 12-point Times New Roman font, one-inch margins.