Part 1: This discussion encompasses various elements found in this module and builds on your discussion from Module 2. Some of the areas related to Evaluating the Viability of the Opportunity include the following (from Module 2 Discussion: Take You Out of Your Idea and the Viability of Other People):
- Business model
- Competitive Matrix
- Feasibility analysis
- Competitive advantage
- Demand
- Financial viability
- Unique selling proposition
Now Add Your Analysis of:
- Customer Segment
- Marketing Channels
- Customer Relationships
- Resources
- Business-related activities
- Technology-responsive infrastructure
Part 2: Complete the following “CleanStart” simulation exercise that ties into this assignment. Then share your results and analysis of your experience. The online interactive simulation designed by the Sloan School of Management at Massachusetts Institute of Technology (MIT) allows you to manage a fictitious business (“CleanStart”) by applying real-world frameworks. As the decision-maker, you will have the opportunity to create scenarios with different combinations of pre-formatted data to determine the best outcome for the enterprise while trying to avoid going bankrupt, which is a possibility. No matter the outcome, the true value of this simulation activity is the experience of going through the decision-making process as you would as a business owner. You will have the opportunity to go through the exercise individually and as a class. The instructor will provide you with a password to access the “CleanStart” simulation assignment in D2L.
CleanStart can be accessed using the CleanStart Simulation link.
https://forio.com/simulate/mit/cleanstart/simulation/login.html
Instructions
Address Parts 1 & 2 in your discussion.