Task 2 – (Mini) Essay in the UK academic style
This task will be worth up to 5% of the total module mark, depending on the quality of your submission. It is also a similar style of task to the final module task (worth 90%), so the learning you get from completing this task (task 2) will benefit you when you attempt the main module task (task 3).
DEADLINE: (week 7) – Friday 15th November, 4pm.
Submit to the correct seminar tutor link on week 7 HR4003 Moodle page
Task:
Write a 500 to 600 word ‘essay’ to answer the following question:
• Does the company BrewDog show a strong commitment to Corporate Social Responsibility or is their approach quite contradictory and hypocritical?
Rules:
Please follow the follow instructions or we may not be able to give you a good mark:
1. You have been given an “approved sources list” you must use (cite) all of the sources at least once in your essay. The approved source list is at the end of this document.
2. You must NOT use (cite) other sources; only use the sources on the list. The only exception would be if you find one additional source to support your argument and you get permission from your seminar tutor to use it.
3. The essay needs to be at least 500 words long (or it may get a lower mark) but no more than 600 words long. The word count does include all you in-text citations – for example, (Barbiroglio, 2020) added at the end of a sentence. It also includes your headings.
The 500-600 word count does NOT include the reference list at the end (this should start on separate page) or your cover page/front sheet etc, these are NOT counted as part of the total word limit.
4. You will need to provide a reference list in the Harvard style, starting on a separate page at the end of the essay(separate from / additional to the 500-600 word count).
5. Get guidance on reference lists from the official UELapproved guide at https://www.citethemrightonline.com/
6.
YOU MUST CITE FROM ALL OF THE (SEVEN) SOURCES LISTED HERE
(NOTE – We have included the title of the article and the link but this is NOT a Harvard style reference list – you will need to learn to do a Harvard style reference list, which we will practice in the seminar classes).
Approved Sources:
For BrewDog / Journalistic Sources:
1. BrewDog Is Officially The First Carbon Negative Beer Business (Barbiroglio, 2020).
2. Good business isn’t just making money – it’s also doing good. There’s a way to show it (Marks, 2021).
https://www.theguardian.com/business/2021/apr/14/us-small-business-certified-b-corporation
3. BrewDog No Longer B Corp Certified After B Lab Review (Licata, 2022).
https://www.brewbound.com/news/brewdog-no-longer-b-corp-certified-after-b-lab-review/
4. Lost Forest: why is BrewDog’s green scheme causing controversy? (Carrell, 2022)
5. BrewDog in epic forest fail (Neish, 2024)
6. BrewDog launches £12m eco-friendly plant plan (Lloyd, 2022)
https://www.morningadvertiser.co.uk/Article/2022/06/16/brewdog-unveils-12m-green-plant-plans
For Theory / Text Books:
7. Organisational Behaviour, 4th Edition by King and Lawley
You will need Chapter 14: Corporate Social Responsibility
• If you cannot log into Kortext to get this book or it is not in your Kortext library – please contact Kortext supportasap:
https://support.kortext.com/s/contactsupport
Note: 7(a) below is provided as an alternative if you are unable to access the book above by King and Lawley – Please note that online access to 7(a) is limited so if too many students are using the online book below you may not get access.
7 (a). Management and Organisational Behaviour, 11thEdition by Laurie Mullins
You will need – Part 4 – Chapter 14: Strategy, corporate responsibility and ethics