In Module 4, you will identify the role of marketing information in crafting a marketing strategy. Evaluate available secondary information, and identify what additional information is necessary to be successful. Next, expand your customer analysis, and summarize what influences their decision making.
In this module, you will submit the following deliverables:
- Marketing Information and Research
- Customer Decision-Making Profile
After completing the module readings, do the following:
- Identify what information is needed, the key questions, and marketing research recommendations.
- Create customer personas of the primary buyer(s) targeted in the marketing plan and factors that impact their choices.
Follow these standard formatting guidelines for your Marketing Plan deliverables:
- 12 point, Times New Roman font
- Double-spaced
- Title Page
- Reference List
Your marketing plan should include external research with appropriate citations and references written in APA format. For additional information, please refer to the Writing Style Guide.
Follow from other steps