Marketing Learning Task General Document Scenario: Online Tea Selling and Tea Café’s or Shops)

  LT 1 Individual Work, this learning task (LT1) is really focused on the broad items such as below
which are market analysis (also, where do you see inroads, competitive advantage, and possibly
sustainable competitive advantages).
Objective: Graduate students will conduct a thorough market analysis, identify market
needs and trends, define possible market segments, and outline clear marketing objectives
and strategies for a chosen product or service. This assignment will help students develop
critical thinking and analytical skills necessary for effective marketing strategy
development.
Industry and Market Analysis. Here, the writer should go into more detail from a macro
or high level. You may also choose a location or a sub-market to focus on. The choice of
the market you choose helps the reader know your focus area or areas.