Leung, O. (2017). OrganiGram: Navigating the cannabis industry with grey knowledge. Ivey Publishing.

June 18, 2025June 18, 2025 Discipline: Business and Management
  • Cover Page
  • Outline/Table of Content
  • Introduction
  • The industry in which Organigram operates.
  • Factors contributing to the ambiguity faced by Organigram.
  • Possibilities for Organigram to grow.
  • Will Organigram change with legalization and if so, how?
  • Evaluation criteria used by Organigram when assessing growth options, while considering Task Force recommendations
  • Organigram’s next steps
  • Industry changes that may impact Organigram’s growth.
  • Conclusion
  • References
  • This assignment requires students to analyse a case relevant to the changes experienced as a result of the legalization of cannabis.
    • Leung, O. (2017). OrganiGram: Navigating the cannabis industry with grey knowledge. Ivey Publishing.
  • Thoroughly read the case. It is recommended that you read 2-3 times.
  • Prepare a 5-page report (12-point font, double spaced not including the title page or reference page), that addresses the following questions:
    • Describe the industry in which Organigram is operating.
    • What factors contribute to the ambiguity faced by Organigram?
    • What possibilities currently exist for Organigram to grow? Will they change with legalization and if so how?
    • What evaluation criteria should Organigram use when assessing growth options while keeping in mind the recommendations from the Task Force?
    • What would you recommend Organigram’s next steps be?
    • What changes may occur within the industry that may impact Organigram’s growth?

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