Please check out the Assessment Brief and Marking Rubric.
Task Details/Description:
1.
Analytical essay:
You are required
to submit an essay
reflecting on how technological
opportunities, such as the artificial intelligence (AI), impact global entry
strategies and/or the internationalisation success of firms in your industry or
an industry of your choice.
3000 words in total (+ or – 10% margin
allowed).
Coursework Title:
Technological Advancements and the
Internationalisation Strategies of MNEs (doesn’t have to be the exactly same)
Presentation Requirements:
The submission must have a word count of not less than 2700 words and
not exceeding 3300 words. List your word count at the end of your essay. Text boxes if used are
included in the word count. The word count excludes:
·
The coursework title.
·
Diagrams, tables, and figures,
and their accompanying titles and notes.
·
The list of references at the end of the project document.
·
Suggested Font and Font Size: Arial 12; Line Spacing:
1.5
Suggested Essay Structure:
1.
Introduction
·
Outline the purpose of the essay, introducing your chosen industry and the scope of the analysis.
·
Briefly mention the role of innovation and technological
advancements in shaping global entry strategies or internationalisation.
·
Provide a snapshot
of your essay
2.
Industry Overview
·
Provide an overview of your chosen
industry, contextualising the industry and the various MNEs within
it.
·
Identify and discuss
key trends and patterns.
·
Critically analyse relevant
issues and debates.
3.
Main Analysis
·
Apply the theoretical frameworks introduced in one or multiple
topics of this module to reflect on how technology and innovation (e.g.,
AI
and digital technologies) impact the MNE’s global entry strategies
and international success.
·
Focus on one or multiple topics taught
in this module to demonstrate a thorough understanding of
salient issues.
·
Critically explain these operations using data and concepts from the
module.
4.
Conclusion
·
Summarise the key points presented in the essay.
·
Provide a final
assessment of the main issues.
·
Highlight the managerial and/or policy recommendations arising from your analysis.
Essential Reading for Coursework Task:
Refer to the module outline and reading list for relevant references
for theoretical understanding. You are expected
to undertake independent research and find relevant
data for this analytical essay.
You may need to use your account to access commercial datasets via
the University’s subscriptions and licenses. If you would like to use other reputable
sources of statistics, data and evidence, please provide details in your
bibliography. Such sources exclude sites such as Investopedia, Wikipedia, economicshelp, Tutor2You, UKEssays
and other similar sites.
References and Citations
Use the Harvard
referencing system. Include
a bibliography of 10-20
references.