Instagram’s Social Impact: Misinformation, Idealized Self-Image, and Shifts in Social Media Consumption Patterns (The Role of Ad-Driven Markets)

May 11, 2025May 11, 2025 Discipline: Communications and Media

Use the work of 3 authors reading files that I attached as pdf files below.

Topic:

Instagram’s Social Impact: Misinformation, Idealized Self-Image, and Shifts in Social Media Consumption Patterns (The Role of Ad-Driven Markets)

Main ideas:

Instagram is undergoing a transformation process, reshaping the characteristics of traditional social media. Similar to YouTube, it spreads inaccurate information through short videos (Reels), promotes consumer culture through its primary content of luxury posts from influencers. Instead of advertising on TV or traditional media, companies now collaborate with influencers, giving rise to a new form of individual-driven entrepreneurship.

Authors I would like to use:

McLuhan (medium is message), Hall (encoding/decoding),and Hall (social production of news)

The Format: Times New Roman Font , double-spaced 12-point font. Send as a Word Document.

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