In this assignment, you will evaluate how Alaska Airline handles challenges in the business environment.

Write a 4 page paper in which you:

1. Summarize how Alaska Airline’s primary stakeholders influence financial performance, the company’s response to social issues, and the reflection of its mission, vision, and values in operations, decision-making, and CSR initiatives.
2. Discuss how leadership and corporate culture align with and support their mission, vision, and values. Provide specific examples of how the company’s leadership may (or may not) have demonstrated ethical conduct in response to internal or external challenges, focusing on outcomes related to stakeholder trust and corporate reputation.
3. Describe their communication strategies when engaging with stakeholders (e.g., employees, customers, investors, and the community), particularly in times of crisis or when addressing social issues. In addition, discuss the effectiveness of these strategies in ensuring transparency, accountability, and stakeholder engagement.
4. Discuss how they use advanced technology to further its social governance goals, with a focus on ethical considerations, data privacy, and the digital divide. Provide specific examples.
5. Explain how the use of advanced technologies impacts Alaska Airline’s CSR initiatives, particularly in the areas of Empowering Workers, Labor and Human Rights, Health and Safety, The Environment, and Accountability. Provide specific examples.