In groups of 2-3, students should select a consumer product (high or low involvement) and design a new print advertisement (word + ppt)

March 5, 2024March 5, 2024 Discipline: Business and Management

The presentation is until March 11 and the paper until March 24

A 2000-word report should be submitted that includes the following:
-A short description of the product and the reasons for choosing it
-Presentation & analysis of recent print advertisements
-Definition of the target audience (using demographic, geographic, psychographic and behavioral variables)
-Advertising goals for the new campaign
-Presentation of your proposed advertisement (ie, in powerpoint, photoshop.canvas). Your ad should be designed and not just described. Analyze and rationalize all elements of your proposed advertisement (type of appeal,
layout, visuals, text, slogan)
-Produce a media plan specifying the type of media used and the selected media vehicles. Explain your choices.
I need also the ppt.

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