Business Plan : The main part of the business plan contains the market analysis. For this purpose, data should be collected from
reliable databases. This part also presents the defined target group, from which the marketing and sales planning
results. Primary data is collected for this purpose. The choice of methods and the application of the methodology
should be explained. The analysis of the primary and secondary research results in the marketing and financial
planning. A description of the company or organization can, but does not have to, be included in this part. At the end,
a conclusion of the entire work should be presented. Critically present the process of data collection and the business
plan.
A business plan should at least address the following points :
1. Cover page
2. Summary
3. Description of the planned product/the service offer
4. Founding team
5. Market analysis
6. Marketing and sales planning
7. Operations and organization
8. Financial planning
9. Literature
1. Cover page
2. Summary
3. Description of the planned product/the service offer
4. Founding team
5. Market analysis
6. Marketing and sales planning
7. Operations and organization
8. Financial planning
9. Literature