Question : How marketing strategies of sport food brands influence the dietary habits and supplement choices of consumers, and what impact do they have on consumers’ minds ?
Bbliography :
- Brand Influence and Marketing Perception (in sport food industry)
On consumers’ use, brand preference and equity of sports nutrition productsWesana, J., Schouteten, J. J., Van Acker, E., Gellynck, X., & De Steur, H. (2019). On consumers’ use, brand preference and equity of sports nutrition products. British Food Journal, 122(2), 635‐654
The effect of consumer multiple perceived value on the purchase intention
Özgen, C., & Reyhan, S. (2020). The effect of consumer multiple perceived value on the purchase intention: A study of sports nutritional supplements. African Educational Research Journal, 8(2), 194–200.
The gendered plate: gender-specific food perceptions and sport sponsorship
Hussain, U., & Ma, H. (2024). The gendered plate: Gender-specific food perceptions and sport sponsorship. International Journal of Sports Marketing and Sponsorship, 25(4), 822–838.
The effects of brand equity on millennials’ purchase decision for sports nutrition products in Ireland
Louvet, D. (2023). The effects of brand equity on millennials’ purchase decision for sports nutrition products in Ireland. DBS Business Review, 1, 1–30.
Consumer perception of whey and soy protein in meal replacement products
Childs, J. L., Thompson, J. L., Lillard, J. S., Berry, T. K., & Drake, M. A. (2008). Consumer perception of whey and soy protein in meal replacement products. Journal of Sensory Studies, 23(3), 320–339.
Exploring consumers’ perceptions and biases on eating behaviors and sport nutrition: A Twitter perspective
Molina, C. N., Gasparre, N., Garzon, R., Mañes Vinuesa, J., & Scanlon, M. G. (2024). Exploring consumers’ perceptions and biases on eating behaviors and sport nutrition: A Twitter perspective. Food and Humanity, 2, 100286.
“Just” desserts: An interpretive analysis of sports nutrition marketing
Namie, J., & Warne, R. (2013). “Just” desserts: An interpretive analysis of sports nutrition marketing. Leisure/Loisir, 37(4), 321–336.
The nutrition elite: Do only the highest levels of caloric knowledge, obesity knowledge, and motivation matter in processing nutrition ad claims and disclosures?
Andrews, J. C., Netemeyer, R. G., & Burton, S. (2009). The nutrition elite: Do only the highest levels of caloric knowledge, obesity knowledge, and motivation matter in processing nutrition ad claims and disclosures? Journal of Public Policy & Marketing, 28(1), 41–55.
- Consumer Behavior and Attitudes Toward Sports Nutrition
Exercise addiction, muscularity-oriented eating and beliefs about sports nutrition supplements
Kabasakal, S. A. (2024). Exercise addiction, muscularity-oriented eating and beliefs about sports nutrition supplements in students who regularly exercise. Physical Education of Students, 6(2024), 382–387.
Knowledge levels, opinions and attitudes of individuals going to the gym about supplements
Baskan, A. H., & Sezen, B. (2023). Knowledge levels, opinions and attitudes of individuals going to the gym about supplements. Revista Gestão e Secretariado (GeSec), 14(10), 17845–17857.
Nutritional supplement habits: the survey on a Sicilian group
Macchiarella, A., Amato, A., Sacco, A., Rabboni, M., Contrò, V., & Proia, P. (2017). Nutritional supplement habits: The survey on a Sicilian group. Trends in Sport Sciences, 24(3), 123–127.
Nutritional supplement-usage associated characteristics of high-performing athletes
Sousa, M., Fernandes, M. J., Soares, J., Moreira, P., & Teixeira, V. H. (2016). Nutritional supplement-usage associated characteristics of high-performing athletes. British Food Journal, 118(1), 26–39.
Compensatory consumption during the COVID-19 pandemic: Exploring the critical role of nostalgia in sport consumer behaviour
Cho, H., Oh, G.-E. (Grace), & Chiu, W. (2021). Compensatory consumption during the COVID-19 pandemic: Exploring the critical role of nostalgia in sport consumer behaviour. Journal of Marketing Management, 37(17–18), 1736–1763.
Evolving consumer trends for whey protein sports supplements: The Heckman ordered probit estimation
Keogh, C., Li, C., & Gao, Z. (2019). Evolving consumer trends for whey protein sports supplements: The Heckman ordered probit estimation. Agricultural and Food Economics, 7(6).
Energy drink and nutrition knowledge relation
Hardy, R., Kliemann, N., Evansen, T., & Brand, J. (2017). Relationship between energy drink consumption and nutrition knowledge in student-athletes. Journal of Nutrition Education and Behavior, 49(1), 19–26.
- Health Perceptions, Misinformation, and Regulation
Measured versus label declared macronutrient and calorie content in Colombian commercially available whey proteins
Zapata-Muriel, A., Echeverry, P., Van Dusseldorp, T. A., Kurtz, J., & Monsalves-Alvarez, M. (2022). Measured versus label declared macronutrient and calorie content in Colombian commercially available whey proteins. Journal of the International Society of Sports Nutrition, 19(1), 258–266.
Supplement regulation for sports nutrition supplements
Loraine, K. (2018). Supplement regulation for sports nutrition supplements. Journal of Legal Medicine, 38(3), 271–285.
An online exploratory survey of Australian athletes’ and exercisers’ use of and attitudes towards ultra-processed sports foods
Forsyth, A., & Mantzioris, E. (2023). An online exploratory survey of Australian athletes’ and exercisers’ use of and attitudes towards ultra-processed sports foods. British Journal of Nutrition, 130(9), 1625–1636.Undeclared doping substances are highly prevalent in commercial sports nutrition supplements
Duiven, E., van Loon, L. J. C., Spruijt, L., Koert, W., & de Hon, O. M. (2021). Undeclared doping substances are highly prevalent in commercial sports nutrition supplements. Journal of Sports Science and Medicine, 20, 328–338.
- Sports food Market Trends and Industry Shifts
Advances in sport food: Sports nutrition, food manufacture, opportunities and challenges
Cui, P., Li, M., Yu, M., Liu, Y., Ding, Y., Liu, W., & Liu, J. (2022). Advances in sports food: Sports nutrition, food manufacture, opportunities and challenges. Food Research International, 157, 111258.
Trends in the food and sports nutrition industry: A review
Arenas-Jal, M., Suñé-Negre, J. M., Pérez-Lozano, P., & García-Montoya, E. (2020). Trends in the food and sports nutrition industry: A review. Critical Reviews in Food Science and Nutrition, 60(14), 2405–2421.
Consumer Health in Germany – Country Report
Euromonitor International. (2024, November). Consumer health in Germany country report.
- Datas, reports, graphs, other articles…
United Kingdom – Sport energy bar consumption reasons
European Commission. (2015, April 16). Distribution of the sport energy bar consumers in the United Kingdom in 2015, by reasons behind consumption [Graph]. Statista.
Germany – Sport energy bar consumption reasons
European Commission. (2015, April 16). Distribution of the sport energy bar consumers in Germany in 2015, by reasons behind consumption [Graph]. Statista.
Europe – Energy bar consumption reasons
European Commission. (2015, April 16). Distribution of the sport energy bar consumers in Europe in 2015, by reasons behind consumption [Graph]. Statista.Optimum NutritionPR Newswire. (2024, March 4). Optimum Nutrition launches new global marketing campaign “Unlock More You”. PR Newswire US.
A. The emergence and normalization of the sport food and supplement industry 6
1. A recent industry linked to the growth of digital marketing strategies 6
2. Expansion from elite performance markets to mainstream consumers 6
3. The integration of sport nutrition into everyday lifestyle and identity 6
B. Marketing strategies shaping consumer perceptions in the sport food and supplement industry
1. The industry adaptation to new consumer trends and expectations 6
2. Brand identity and digital communications influence in sport food and supplement industry
3. Psychological impact of persuasive marketing on food and supplement choices 6
C. Marketing-driven misperceptions and its impact on consumer mindsets, diet and supplement choice.
2. Regulatory gaps enabling deceptive communication and risking consumer safety