Programme: Sport Coaching & Sport Management
Level: 6
Unit name: Dissertation
Assignment title: Dissertation
Topic : (How Are Formula 1 and F1 Esports Redefining Fan Engagement and Sponsorship Value in the Digital Era?)
Submission date: by midday on 30th April 2025
Due date of return: With your final results letter (usually end of June/July).
Weighting of this assignment: 100% (as % of total coursework assessment for the unit)
Learning outcomes being assessed:
Having successfully completed this unit the student is expected to be able to:
1. Undertake a scholarly review of the contemporary literature in order to appraise both current knowledge, and identify a relevant topic for investigation.
2. Apply knowledge and understanding of systematic techniques of data collection and analysis
3. Critically evaluate arguments, assumptions, abstract concepts and data to make judgements and solutions.
4. Communicate the research process in an appropriate format within a specified time frame
Rationale:
A dissertation is an extended piece of independent work based upon research. It involves the collection, interpretation, analysis and appropriate presentation of data and the ability to relate the key findings to existing knowledge and understanding within your subject area using a sustained and balanced argument to develop new knowledge. The dissertation will develop your analytical, investigative and problem-solving abilities and foster the development of a critical attitude to research methodology, analysis and interpretation of data and of the ethical issues associated with research.
Brief:
Identify an appropriate research question that allows you to critically evaluate a relevant subject area using both secondary and/or primary data.
You have to submit a traditional thesis. A traditional thesis is 8000-10,000 words.
Marking strategy (linked to GAC matrix):
The university’s level 6 assessment criteria and rubric will be used to mark this assessment. Descriptors for each section can be found here.
· Research topic (15%)
· Review of Literature (25%)
· Research method & data collection (20%)
· Quality of critical analysis & conclusions (25%)
· Structure & presentation of dissertation (15%)
Research topic
- The topic is very well defined, demonstrating precise understanding and a deep insight.
- Aim & objectives are very clearly stated.
- The research topic is appropriate to the programme and worthy of investigation.
- The rationale and relevance of the study is very clearly expressed.
- The research topic is extremely novel.
- Abstract is an excellent synopsis of the dissertation.
Review of Literature
- Outstanding knowledge and understanding of the theory and context of the research are demonstrated through extensive and very wide reading. Contradictions are highlighted and discussed in detail.
- A thorough and extensive range of sources are critically reviewed.
- All research questions/hypotheses are generated from issues emerging from the literature.
- The justification for research questions/hypotheses is stated very clearly.
Research method & data collection
- The methods used (including analysis) are described in full detail.
- The methods used are effectively justified and are the most appropriate with reference to the aim & objectives and the range of previous studies reported.
- A very innovative or creative investigative methodology is used.
- The size and composition of the sample and amount of data collected are fully appropriate to address the research topic. Exceptional data collection efforts are made.
- The complexity of the analytical techniques adopted is impressive.
- Limitations of the methods used are clearly identified and critically discussed.
- Implementation of the methods is extremely effective in achieving objectives.
- Completed and received approval for online Ethics Checklist.
Quality of critical analysis & conclusions
- A critical and detailed evaluation of the methodology (including data analysis) is presented.
- A critical understanding and use of the collected data is shown with clear presentation of results/findings.
- New insights emerging from the collected data are clearly identified and fully assessed in relation to existing knowledge.
- All conclusions emerge directly from the analysis and effectively contribute to an increased understanding of the topic.
- All conclusions relate directly to aim & objectives.
- Recommendations flow directly from the conclusions.
Structure & presentation of dissertation
- A rigorous and robust argument is presented which is wholly consistent throughout the dissertation and exceeds the expectations of normal undergraduate work.
- There is a logical structure showing excellent flow and progression of ideas and issues.
- Excellent use of ‘signposting’ through summaries, headings and sub-headings.
- A high standard of academic writing is achieved.
- Very accurate and well presented figures & tables.
- Appropriate use of appendices is evident.
- There are no mistakes in grammar and spelling.
- Citations and references consistently given in appropriate style.