Select a current or emerging technology (E.g., Gen AI) and analyse how it can be leveraged for competitive advantage using the Resource-Based View (RBV) framework. Assess the firm’s or industry’s resources and suggest a strategic development path.
Part 1: Technology and Industry Context
Select an emerging or transformative technology relevant to your industry or personal interest (e.g. Gen AI)
Briefly describe how this technology is being used. Adopted in your sector or comparable industries
Identify key tangible, human and intangible resources associated with implementing this technology.
Part 2: RBV Analysis of Technology Deployment
Use the VRIO framework to analyse whether the resource is tied to this technology.
Discuss how this technology and its supporting resources contribute to sustainable competitive advantage (or not)
Part 3: Strategic Capability Development Plan
Propose a strategy for acquiring the needed resources and capabilities
Consider changes such as talent acquisition, organisational change, cultural alignment and learning curves.
Reflect on how the firm can protect, nurture, or reconfigure these resources in a dynamic environment.
Create a 10 PPT ( follow 4-6 – APA style referencing)