For your final paper you have been hired by the Forum of directors of the company (of your choice) to develop a marketing plan for the company’s products/services. Currently the company is NOT doing business in the proposed country. You need to make recommendation as to which country the company should expand, why, how and when. This marketing plan will be presented to the company’s Forum of Directors, CEO and Chairman. The comprehensive consultative report (approximately 15 pages) should have the following coverage:
Executive Summary
Table of contents
Firm Analysis
Company history
Current locations
SWOT
Situation Analysis
Industry Trends
Current competition
Overview of current financials
Host Country analysis
Country overview
Cultural Norms
Business climate
Economic stability
Currency
Political stability
Competition (in host country)
Recommendations
Strategies needed
How will you overcome any weaknesses or problems discussed in the paper?
Entrance strategy
How will you adjust for cultural differences?
Financials for your expansion idea