For the company Chocolate tree plan to develop a new product, being Mocha flavored cacao infused coffee for the UK market and have asked you for assistance in developing appropriate marketing strategies as basis for their marketing plan.

Separate essay innto these sections, 1. Market Segmentation, identification of an appropriate target market and product idea (around 500 words) 2. Product, Branding and Brand Positioning (around 700 words)- Provide a detailed description of the new product (i.e., three levels of a product)including the features (e.g. content, features, packaging) and the anticipated benefits.- How does the new product complement the company’s current product mix andproduct portfolio (e.g. product line, depth etc.)?- How would you brand and position the new product (i.e. brand identity, new or existingbrand name, brand positioning)? What is unique and different from competitor’s
offering?3. Price and Place (around 300 words)- Decide on an appropriate price and distribution channels for your new product andprovide a very brief justification4 . Promotion (around 700 words)- How would you promote your new product? Identify a relevant promotional mix,
identify relevant tools, channels and messages (if appropriate) and justify your choices.
It is recommended that multiple promotional tools be used. You should explain why
these tools are appropriate for promotion of your new product. Please make sure that
you provide information about the choice of channel(s) through which the promotion
message will be delivered. For example, if advertising is selected as one of the
promotion tools, please mention the advertising medium (or media), and explain why it
is (they are) chosen.with all paragrapgs in point, evidence, explaination, counter arguement, sustain structure